Skincare demands high-quality skincare products. With three generations of pharmacists investing their knowledge and passion, we have crafted unique cosmetics. Within our family enterprise, for over 25 years, we have merged the latest achievements in cosmetology and pharmacy with traditional knowledge of natural ingredient quality, formulating products designed for optimal skincare, nourishment, and protection.

Our expertise has been acquired and is continuously expanded through studies at the Faculty of Pharmacy in Belgrade, Brussels, and London. All product formulas comply with national and European requirements, with a particular focus on cosmetics safety and product effectiveness.

Our latest products, Active Beauty and Green Inspiration, support the current concept of anti-pollution skincare – Urban cosmetics (cosmetic products that help the skin resist harmful environmental influences). These products contain probiotic supernatant (Bacillus Ferment), peptides, royal jelly, 3D hyaluronic acid, vitamins (B3 and E), minerals, among others.

Additionally, we utilize a wide range of nourishing plant oils: argan, rose, cannabis, apricot, rice, carrot, calendula, castor, evening primrose, almond, essential oils: lavender, sage, rosemary, thyme, antioxidants, etc. We were among the first to use Green Apple Stem Cells (synthesized at the Swiss Institute) in a cream that deeply hydrates the skin, energizes our skin stem cells, and thereby reduces the depth of wrinkles.

Our Oily Skin products nurture young, combination, and oily skin prone to acne, helping it pass through puberty beautifully and nurtured.
Derma products comprise a group of products for the care and nourishment of dry, flaky, damaged skin prone to atopic dermatitis.
Hair Care products with hyaluronic acid, keratin, plant proteins, caffeine, silk protein from Lake Como, and extracts are formulated according to the latest dermatology and pharmacy recommendations.

We strive for Vegan-friendly ingredient selection and choose Eco-friendly packaging.

The founder of the company is Mr. Pharm. Mirjana Pantelić, a specialist in industrial pharmacy, Safety Assessor (licensed assessor of cosmetic product safety; PIF preparation), and Efficacy Assessor (licensed assessor of cosmetic product efficacy; claim definition). For over 25 years, she has been dedicated to developing her own formulations based on modern knowledge and experiences, as well as refining recipes inherited from her grandfather, one of the first post-war pharmacists. Family tradition and support, continuous education, and love for pharmacy consistently bring forth quality formulations for skincare and hair care.